Work · 9 case studies
Fragrance lines for India's largest fashion and retail brands.
Eau de parfum · 4 fragrances
Biba
A women’s line that sits beside festive ethnic wear at the till.
Read the case study →
Men’s perfume
Manyavar
Wedding-season scents for India’s largest men’s celebration brand.
Retailer private label
Shoppers Stop
A house range built to hold its own against global labels.
Home fragrance & attars
Fabindia
Candles, diffusers and attars drawn from Indian craft traditions.
Men’s & women’s EDP
House of Pataudi
A heritage-led pair for a royal-family fashion label.
Eau de parfum
Sasva
[Outcome line to confirm with client.]
Marketplace label
Mast & Harbour
Men’s fragrance for Myntra’s in-house label, priced for online.
Body mists
Dressberry
Everyday women’s mists for a Myntra fashion label.
Personal care & fragrance
Safe Shop
[Outcome line to confirm with client.]