Work / Biba · Private label · Fragrance development · Packaging
Biba: a women's fragrance line that belongs next to festive ethnic wear
Four eaux de parfum for India's largest ethnic-wear brand for women — developed, packed and filled by 3003BC, and sold in Biba stores nationwide.
- Client
- Biba Apparels Pvt Ltd
- Brand
- Biba
- Product
- Eau de parfum, 100ml × 4
- Services
- Development, packaging, compliance, filling
- Channel
- Biba stores & online
- Year
- 2024 [confirm]
The situation
Biba had built its name on kurtas, suits and festive sets bought for weddings, Diwali and Eid. Store teams kept hearing the same request at the till: something to complete the outfit. Fragrance was the obvious next category — and the easiest one to get wrong for a brand that had never sold a liquid.
The brief
It should smell like getting dressed for a celebration — Indian, but not old-fashioned — at a price our customer adds without thinking.
The hard part
An EDP-quality scent at an impulse-buy price, that lasts through an Indian wedding.
The retail price had to land under ₹1,000 for 100ml, which ruled out custom glass and most high-cost naturals. And the fragrances had to survive eight hours of heat, crowds and heavy fabric — where citrus-led scents vanish in the first hour.
What we did
- 01
Brief
Two days in stores with the category team, mapping the festive calendar and the outfits customers were buying.
- 02
Development
Twelve mods across three rounds, tested on skin through a full day in Gurgaon heat, narrowed to four.
- 03
Packaging
A catalogue 100ml bottle with a custom cap finish and cartons carrying Biba’s block-print motifs.
- 04
Production
First run filled and cartoned in-house, dispatched to Biba’s DC in time for the festive window.
The olfactive palette
Names and notes are drafts for layout — replace with the cleared palette.
The outcome
Launched ahead of the festive season, and reordered since.
The line launched across Biba stores and online ahead of the festive season, and has been reordered since. [Only cleared figures here — sell-through, store count, reorders.]
What this means for a brand like yours
Start from the occasion, and set the price first.
Start from the occasion your customer already buys for, not a fragrance trend. And set the price first — it decides the glass, the concentration and the notes.
Sushant · Co-founder, 3003BC
Last updated 26 Sep 2026
Fragrance development for 9 national brands.