Fragrance house · Gurgaon, India
We conceptualise, create and produce fragrance products for brands, retail chains and entrepreneurs.
Perfumery, formulation, packaging design, sourcing and filling — under one roof, for brands that want a fragrance line that sounds like them.
- 12M+
- bottles filled
- 77
- fragrances created
- 14
- countries sold in
Fragrance lines made for
- Biba
- Manyavar
- Shoppers Stop
- Fabindia
- House of Pataudi
- Sasva
- Mast & Harbour
- Dressberry
- Safe Shop
For brands & retailers
You're a brand adding fragrance.
Private label and custom development at retail scale — from brief to filled, cartoned stock in your warehouse.
See services →
For first-time founders
You're starting your own brand.
What it costs, what the minimums are, and what to decide first — written plainly, before you spend anything.
Read the starter guide →
01 — What we make
Six categories, one studio.
01
Fragrances
Eau de parfum, eau de toilette, body mists, solid perfume
02
Home fragrance
Candles, reed diffusers, room sprays
03
Car fragrance
Gel fresheners, vent clips, hanging cards
04
Aromatherapy
Essential oil blends, roll-ons, pillow mists
05
Attars
Alcohol-free oil perfumes in the Kannauj tradition
06
Personal care
Fragranced lotions, washes, deodorants
02 — How it works
Five steps, from brief to filled bottle.
Most brand projects run 12–16 weeks end to end. Each step has a sign-off before the next begins.
- 011–2 wks
Brief & brand immersion
Who buys it, at what price, next to what.
- 024–6 wks
Olfactive development
Perfumer mods on blotters, up to three rounds.
- 033–5 wks
Packaging & design
Bottle, cap, label and carton, from catalogue or custom.
- 042–4 wks
Compliance & stability
IFRA check, stability and packaging compatibility.
- 053–4 wks
Production & filling
Fill, cap, carton and dispatch to your warehouse.
03 — Selected work
Fragrance lines for India's largest fashion brands.
Eau de parfum · 4 fragrances
Biba
A women’s fragrance line that sits beside festive ethnic wear at the till.
Read the case study →
Men’s perfume · celebration wear
Manyavar
Wedding-season scents for India’s largest men’s celebration brand.
Private label · multi-SKU
Shoppers Stop
A retailer-owned range built to hold its own against global labels on shelf.
04 — The honest bit
What does it cost, and what's the minimum?
A custom fragrance line typically needs ₹4–10 lakh for development and first production, with minimums from 1,000 units per fragrance. Stock bottles bring it down; custom glass and caps push it up.
Development ₹1.5–3L · Min. order 1,000 units · Timeline 12–16 wks
Indicative · figures pending workbook sheet 3
05 — Who we are
Founded by Sushant, co-founder of 3003BC, working with master perfumers in India and England.
A studio of perfumers, designers and production people — we make fragrance for other brands, not our own.
About the studioBrands & retailers
Tell us about the line you're planning.
First-time founders